POLITICAL FIGURES
Spiro Agnew Spiro Theodore Anagnostopoulos
Born: 1918
39th Vice-President of the United States. Resigned when he was fined for income tax evasion.
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David Ben- Gurion David Green
1886 - 1973
Polish born Israeli prime minister.
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Napoleon Bonaparte Napoleann Buonaparte
Born: 15 August 1769
Ajaccio, Corsica
Died: 5 May 1821
Crowned himself as Emperor of France. It is reported that he died from either stomach cancer, or from arsenic poisoning.
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Willy Brandt Herbert Ernst Karl Frahm
1913 - 1992
West German statesman and chancellor of the Federal Republic of Germany (1969-74). He was awarded the Nobel Peace Prize in 1971.
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Chiang Kai-shek Chaing Chung-cheng
Born: 1887
Military leader and 1st President of Republic of China (1928-31) and again in 1948 until the overthrow by Mao Zedong in 1949.
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Ho Chi Minh Nguyen Sinh Cung
Born: 19 May 1890
Vietnam, French Indochina
Died: 2 September 1969
Also called Nguyen Tat Thanh or Nguyen Ai Quoc, founder of the Indochina Communist Party (1930). President of North Vietnam from 1945 - 1969, one of the most influential communist leaders of the 20th century.
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Bill Clinton William Jefferson Blythe
Born: 19 August 1946
Hope, Arkansas
42nd President of the USA and Govenor of Arkansas. Named after his father who was killed in a car accident 3 months before his birth. He later took his stepfather's name of Clinton. Will be best remembered not for his political achievements, but his marital indiscretions.
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Amor de Cosmos William Alexander Smith
Born: 20 August 1825
Nova Scotia, Canada
Died: 4 July 1897
His name translated means "Lover of the Universe". Became the second premier of BC in 1872, serving until 1874. He died in poverty in 1897.
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Emperor Haile Sellassie Ras Taf(f)ari Makonnen
Born: 23 July 1892
Harrar, Ethiopia
Officially known as Emperor Hailie Selassie (Power of the Trinity) King of Kings, Lord of Lords, Conquering Lion of the Tribe of Judah, he abolished the slave trade in Ethiopia. His birth name has led to the saying "Rastafarian".
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Gerald Ford Leslie Lynch King Jr
Born: 14 July 1913
Omaha, Nebraska
38th President of the United States of America. (1974-1977). Appointed to the Vice-Presidency after Spiro Agnew had been forced to resign. Ford is famous for granting Richard Nixon a full pardon of any crimes.
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Che Guevara Ernesto Guevara de la Serna
Born: 14 June 1928
Rosario, Argentina
Died: 9 October 1967 (shot)
Revolutionary/author. Best known as Latin American Marxist revolutionary.
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Ulysses S Grant Hiram Ulysses Grant
Born: 27 April 1822
Point Pleasant, Ohio
Died: 23 July 1885 (throat cancer)
18th President of the United States of America.
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Tenzin Gyatso (The Dalai Lama) Lhama Thondup or Llama Dhondrub
Born: 6 July 1935
Takser, China
Spiritual and political leader of Tibet. Lhamo Dhondrub was, as Dalai Lama, renamed "Jetsun Jamphel Ngawang Lobsang Yeshe Tenzin Gyatso - Holy Lord, Gentle Glory, Compassionate, Defender of the Faith, Ocean of Wisdom."
He officially goes by the name of Tenzin Gyatso, which is the name under which he accepted the Nobel Peace Prize in 1989.
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Gary Hart Gary Hartpence
Born: 1948
Nebraska, USA
Former U.S. Senator Gary Hart 1984 Democratic Presidential candidate U.S. Senator from Colorado 1974-1986
Campaign Manager--George McGovern for President (1972)
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Vladimir Ilich Lenin Vladimir Ilich Ulyanov
Born: 10 April 1870
Simbirsk, Russia
Died: 21 January 1924
Founder of the Russian Communist Party, inspirer and leader of the Bolshevik Revolution (1917).
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Malcolm X Malcolm Little
Born: 19 May 1925
Omaha Nebraska
Died: 21 February 1965 (assasinated)
Political/Religious Leader. A leader of the 1960s black power movement. Following a 1964 pilgrimage to Mecca, Malcolm X converted to orthodox Islam, took the name "El-Shabazz Hajj Malik Shabazz" until his death once he converted to "orthodox" Islam, and broke with the Black Muslims who purportedly assassinated him in Harlem in 1965.
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Nelson Mandela Rolihlahla Mandela
Born: 18 July 1918
Qunu, Near Umtata, Transkei, South Africa
Given the name Nelson on his first day of school by his teacher. This was the custom among Africans in those days.
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Golda Meir Golda Mabovitz
1898 - 1978
Kiev, Ukraine
Prime Minister of Israel from 1969 - 1974. Her name change came about when she took her husband's name when she married. His original name was Myerson, and they both Hebraicised it to Meir.
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Nicholas II Nikolai Aleksandrovich
Born: 6 May 1868
Tasarskoye Selo (now Pushkin), Russia
Died: 16 July 1918 (executed)
The Last Emperor of Russia. He and his entire family were executed by the Bolsheviks in 1918, the last of the royal Holstein-Gottorp-Romanov line.
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Shimon Peres Shimon Persky
Prime Minister of Israel twice from 1984-1986 and then again in 1995 after the assasination of then Prime Minister Yitzhak Rabin. Shimon Peres changed his name after the Israel war of independence when a whole group of leaders replaced their legal names by their underground code names. ("peres", by the way, means "vulture").
Among them were also former foreign minister Yigal Alon (born Pikovich) and former Chief of Staff and noted archeologist Yigael Yadin (born Sukeinik).
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Yizhak Shamir Yizhak Jazernicki
Born: 1915
Ruzinoy, Poland
Prime Minister of Israel (1983 - 1984 and 1986 - 1992). Shamir is the Hebrew name for thistle and flint.
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Joseph Stalin Iosif Vissarionovich Dzhugashvilli
Born: 21 December 1879
Georgia, Russia
Died: 5 March 1953
Ruled the Soviet Union and transformed it into a major world power. Took the name of "Stalin" because of its meaning of "Steel".
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Leon Trotsky Lev Davidovich Bronshtein
Born: 7 November 1879
Yanovka, Ukraine, Russia
Died: 20 August 1940
Communist theorist and agitator, leader in Russia's October Revolution in 1917.
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Isoroku Yamamoto Isoroku Sadayoshi
Born: 4 August 1884
Nagaoka, Japan
Died: 18 April 1943 (shot down by US forces)
Admiral. Best known as Japanese Admiral who planned the attack on Pearl Harbour. The US decoded a Japanese message that included Yamamoto's itinerary, his plane was ambushed and shot down.
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CORPORATIONS
Accenture Andersen Consulting
Initially criticised as one of the worst corporate name changes in history, Andersen Consulting (an extremely strong brand) became "Accenture" in 2001. The USD$100 million name change proved fortuitous soon after, when the word "Andersen" became synonymous with "accounting scandal".
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Airtran Airways ValueJet Airlines
An Atlanta-based budget airline which boomed from 1993 until grounded in 1996 following a crash in the Everglades.
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Altria Philip Morris
The tobacco industry giant changed the name of its holding company to Altria in 2001, to disassociate itself from the negative image of cigarettes.
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AOL (America Online)
Quantum Computer Services
Founded in 1985, and renamed America Online in October 1991. America Online soon became synonymous with "online service" and grew to become one of the world's largest Internet Service Providers. One of the highlights of the dot com boom/bust cycle was their ill-fated merger with Time Warner to create AOL Time Warner. Eventually in April 2006, America Online officially adopted its AOL abbreviation exclusively, and dropped "America Online".
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Bearing Point KPMG Consulting
In 2002, "Bearing Point" becomes the new global brand for KPMG Consulting and associated businesses, at an estimated cost of USD$45 million. KPMG had been formed in the late 80s from the merger of Peat Marwick International and Klynveld Main Goerdeler.
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Bluescope Steel BHP Steel
Following its demerger from BHP Billiton, the "Big Australian" changed its name from BHP Steel to "Bluescope Steel" in 2003.
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Google BackRub
The world's #1 search engine was created in 1996 under the name "BackRub". Larry Brin and Serge Page's technology went on to revolutionise the search industry, renaming their business and technology "Google" in 1998.
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Healthy Choice Diet Deluxe
An inspired re-branding decision if ever there was one.
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IBM Computing Tabulating Recording Corporation
Renamed to International Business Machines (IBM) in 1924.
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INT Media Group internet.com Corporation
On 29 May 2001, internet.com became the INT Media Group, "to more accurately reflect our current business model". Not to mention shaking off the burden of having "dot-com" in their corporate name.
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KFC Kentucky Fried Chicken
The fast-food giant that Colonel Sanders created in 1956, changed its name in 1999. The three most popular theories as to why: (1) to remove the word "Fried" and create the perception of healthier food, (2) to remove the word "Chicken" under pressure from government food regulators, concerned about their livestock practices, and (3) to remove the word "Kentucky" because the debt-ridden Commonwealth of Kentucky trade-marked their name in 1990, and introduced significant licensing fees for companies wanting to use "its" name. You choose.
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LG Lucky Chemical Industrial Corp and Lucky Goldstar
Korean consumer electronics manufacturer Lucky Goldstar shortened its name to "LG" in 1995 to create a corporate identity more suitable for an international marketplace. Famous for developing the first radio in Korea, early innovations in plastics, even a toothpaste that out-sold the US giant Colgate.
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Linspire Lindows
Linux software developer "Lindows" finally succumbed in 2004 to mounting pressure from Microsoft, who complained their business name was too similar to Microsoft's "Windows" franchise.
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McAfee Inc. Network Associates
When "McAfee Associates" and "Network General" merged in 1997, they took on the combined name "Network Associates International". However in mid-2004, after divesting a number of business units in order to concentrate on intrusion prevention, they reverted to their strongest brand name: McAfee.
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Monster Worldwide TMP Worldwide
The recruitment firm TMP Worldwide adopted the name of its popular online jobs portal on the 1st of May 2003.
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Nintendo Marafuku Company and Nintendo Playing Card Company
Created in 1889, the Marafuku Company changed its name to Nintendo Playing Card Company in 1951, long before the advent of the video games that would make them famous.
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Nissan Datsun
This name change took 3 years to complete and a reported USD$30 million.
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Panasonic Matsushita Electric Corporation of America
On January 1st 2005, Japan-based Matsushita decided to adopt its most popular brand name as its new corporate name. "Panasonic" is to be gradually adopted globally, with the exclusion of the Japanese market where Matsushita is the stronger brand due to its links to the name of the founder: Konosuke Matsushita.
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Pepsi-Cola Brad's Drink
In 1893, a young pharmacist from North Carolina called Caleb Bradham began experimenting with a variety of soft drink recipes. One of these, comprising carbonated water, sugar, vanilla, rare oils, and cola nuts, bore his name: "Brad's Drink". In 1898, Brad's Drink was renamed "Pepsi-Cola", and what would become the world's most recognised "number 2" brand was born.
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Telstra Telecom
Australia's monopoly telecommunications carrier changed its name to "Telstra" for its international business in 1993, and followed suit for its domestic business in 1995.
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SCO Group Caldera International
In 2002 Caldera International adopted the name of their most popular product. The abbreviation SCO originally stood for "Santa Cruz Operation". In recent years SCO has isolated itself from the IT community by concentrating on intellectual property lawsuits instead of product development. So we expect another name change Real Soon Now.
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SEGA Service Game Company
Created in 1954 by Korean war veteran David Rosen, who saw the popularity of coin-operated games on military bases in Japan. The name was abbreviated to "SEGA" in 1965 for exports to the USA.
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Sony Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation)
Established in 1946, the company name was changed to Sony Corporation in 1958. Producers of Japan's first transistor radio in 1955, and the world's first transistor television in 1960.
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Sprint United Telephone, Centel, Central Telephone, Carolina Telephone
One of the largest telecommunications businesses in the USA, consolidated various business names into "Sprint" in 1996.
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Starbucks Corporation Starbucks Coffee, Tea and Spice and Il Giornale Coffee Company
Originally named after the coffee-loving first mate in Moby Dick, "Starbucks Coffee, Tea and Spice" was established in 1971. In 1987 the original company was bought outright by its spin-off "Il Giornale", but the stronger of the two brands was retained for the company name.
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Yahoo Jerry's Guide to the World Wide Web
Co-founders Jerry Yang and David Filo were PhD students at Stanford when they created what would become the world's #2 search engine and web directory. "Jerry's Guide" was soon renamed to Yahoo, which was an acronym for "Yet Another Hierarchical Officious Oracle".
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